Internationalization is a factor of growth and development of the competitiveness of companies, representing an excellent solution. To sell abroad is the first and fundamental step of internationalization. Foreign investments are the next step in acquiring spaces in foreign markets.


If until a few years ago it was enough to analyze global scenarios and consider geopolitical and legislative aspects, today, on the basis of the developments that have affected this phenomenon, it is necessary to be able to identify and consolidate intersectoral partnerships that guarantee the consolidation of the process through development models also diametrically opposite.


From the cross-sectional analysis and the correct reading of the dynamics in place, a common desire emerges to favor a conscious back-to-back internationalization. In this context, with the creation of a shared management system that takes into consideration all the aspects that predominate in the modern economy, based on the proposed model, we can broaden the perimeter of all national and international companies to all countries of interest, not having therefore to bind the activity to an a priori choice of countries.


Furthermore, the model is a useful tool to increase the visibility of companies not only in their own production environment, but above all in intersectoral sectors as well, enjoying a much higher impact than the usual digital marketing policies normally only aimed at the sector of competence thus enhancing the diversification of the business and the entire global value chain.